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Marketing Service Process

HCQS marketing services are realistic and sustainable.It’s a fine balance between business aspirations and actual budgetary and human resource. We deliver the right blend of strategy, integration, creativity and value to help your business stand out in the industry.


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Branding


A thoughtful, proven branding process


We begin the branding process by team interview and gap analysis. Then we write comprehensive brand messing for your elevator speech, products and services and target demographics. We use this content to boost your brand recognition through an integrated trade show. PR and advertising strategy. We write SEO-friendly case studies and white papers. We manage your social and email marketing. And so much more.


Rebranding an established company


HCQS has extensive expertise in guiding established technology-oriented companies through the rebranding process – shedding baggage, reestablishing market leadership and stimulating leads.


Addressing the needs of the entrepreneur


We guide your marketing efforts by defining the brand, building awareness, attracting investors, driving leads, arming the sales team and creating evangelists

 

Content Creation


The heart of integrated marketing is effective communication, we strive to telling the story of your brand in the most compelling, targeted and effective way in every media or venue: web, video, advertising, email, PR, trade shows, blogs, case studies and more.


Putting a face on the brand


HCQS develops content around an integrated communication strategy tailored to meet the client’s marketing goals – rising brand awareness, driving leads and boosting sales. But the most effective content addresses the specific needs and pain points of the target audience, too. We enable companies to prove beyond a shadow of a doubt that they understand, can help – even empathize with -their customers. that’s the brand promise in action.


Understanding the Audience


Effective marketing drives qualified leads from carefully targeted audiences. It’s more valuable for a B2B company to attract highly qualified prospects. And that requires specialized writing for different target audiences. For that reason, we start each engagement with the HCQS discovery process, which provides us with an intimate understanding of our client, its business strategy and its competitors, prospects and customers.

 

Graphic Design


Our graphic design experience is a blend of brand identity, strategy, creativity, user experience, functionality, graphics and typography. We enable you to present a polished, consistent, professional brand image every step of the way.


Strategy drives design


We ensure that business goals drive creative – not vice versa. Armed with a strategic framework, we put our creative team to work for you – building brand awareness and driving leads by delivering valuable content and outstanding design. Whether it’s print or digital, graphic design fully integrates with the rest of your marketing mix.


Graphic Design for any Media


Over the years, we have designed and produced nearly every imaginable form of collateral – creative websites, attention-grabbing trade show displays, product packaging, print advertising campaigns, promotional videos, software user interfaces, brochures, datasheets, signage, multimedia white papers and more. And as catalysts for the process, we see every project through from beginning to end, from brainstorming, to concept, content, design, production and distribution.

 

Web Development


Our premium web development drives leads, provides critical sales support, elevates the visibility of your brand and establishes your business as an industry leader. HCQS ensures that a web development project serves as the epicenter of all your marketing – the start and end point for every promotional effort, including PR, trade shows, advertising, email marketing and social media.


Complete, end-to-end web development


HCQS marketing service is complete solution, offering superior value and ROI. Our web development services cover everything – planning, design, copywriting, action funnel, search engine optimization, page buildout and web hosting. Our clients take comfort in knowing that we drive the process and alleviate the pains of a typical web development initiative.


Empower the website owner


Our user-friendly website management system changes no licensing fees or hidden costs, empowering you to take control of the day-to-day content and direction of your site.

 

PR & Social Media


At HCQS, the term “PR” covers both traditional public relations and social media – both guided by proven tools, tactics and measurements that are integrated into your overall marketing mix. Effective B2B PR is about being a valuable resource for relevant media reporters and key influencers – developing relationships and providing useful content and ideas that clearly distinguish your brand from the competition.


Using the right tools for the job


HCQS bases all of its PR efforts on metrics and data – in-depth research into the right print, electronic and social media channels to reach your prospects. Whether it’s feeding digital channels with fresh content, developing relationships with trade media, growing your base of social followers or creating targeted thought leadership campaigns through email marketing, HCQS connects your business with the people whose interests are most closely aligned with your brand.


Choosing the Right Partner


Our PR team is relentlessly focused on creating meaningful connections with the reporters, influencers and prospects who will impact your company’s bottom line. We know a one-size-fits-all approach doesn’t work. We practice the art and science of handcrafted PR and social media marketing, developing a customized strategy and seeking precisely targeted placements and exposure over sheer numbers of media hits.  


Our Marketing Service Process


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Assign a Dedicated Marketing Manager to Your Account


You will be assigned a dedicated marketing manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your marketing manager daily via email or schedule a call at a time that is convenient for the both of us.


Develop Marketing Strategy that is Specific to Your Business


The first step we will take with your campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaign to show you the roadmap to success.


Develop Content Calendars and Advertisements


Once you agree on the strategy we develop, we will start execution. We will develop social media content and advertisements unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.

 

Growth Optimization and Daily Maintenance


Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.

 

Reporting and Communication


Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s progress at any time. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.